Profile
"West Oak’s success has come from always putting our clients’ best interests first and always finding ways to improve and add more value to them"
Andrew mcquiston,
west oak family office, wellington-altus private wealth
With a name like Pink Finance, it isn’t surprising many of the firm’s clients are female.
Director Nicole Cannon says she helps a lot of women seeking to take financial control of their lives but who are not necessarily savvy about mortgages, lending or numbers in general.
“Our role is to explain it in a way where they feel empowered and excited to make those financial decisions,” says Cannon.
The main attraction in the job for Cannon is being able to help people achieve their financial goals.
“It’s an absolute honour and privilege to be able to help our clients with achieving their dreams, getting them into their first home or starting them on their wealth creation journey,” she adds.
Helping people stave off financial duress is rewarding.
“Sometimes it’s helping clients in a pickle to enable them to start their property investment journey and everything in between,” she says. Having over 50 different lenders on her panel that assists in residential mortgages, commercial and business loans allows them to tackle many lending requirements.
Encouraging more women into the mortgage broking industry is also a goal that Cannon is pursuing, partly due to their declining numbers.
The latest MFAA Industry Intelligence Service report showed that the proportion of female brokers in the industry had decreased to a record low of 25.6% in the six months to September 2021. Another more recent MPA survey taken in May this year showed an even lower proportion of 22.1%.
Cannon sits on an advisory panel to the MFAA, which is involved in looking at the issue and trying to address it.
"I just think having more women and more gender balance within our industries is crucial.”
She says that women are adept at explaining with empathy and can make a process that can be very overwhelming not as consuming.
“That helps customers to have confidence and clarity when they’re making decisions.”
Part of her plan for the upcoming year involves helping create pathways for women in the financial services industry. She says that women are often reluctant to get into broking due to the commission-based salary.
Cannon hopes to ease in two new brokers by allowing PAYG and a commission base to let brokers choose the remuneration that helps empower them best.
Over the past year, she has shown what confidence can inspire, having doubled her business and staff from two to four.
“I’m driven by customer experience, and how we make people feel I’m not driven by numbers,” she says.
“I really come from a [position of] real empathy, nurturing and care and have implemented that into our business.”
Cannon says the sharp increase in business has been driven by word of mouth and a minimal marketing campaign, a reflection of the property market’s strength in the latter half of the pandemic.
“It’s been standard contact, responding to our customers, or friends of friends, and family inquiries that have been coming through organically.”
But she plans to become more systematic with her marketing in the coming months. She also wants to find out what specific ongoing interests her clients would like, so she can provide greater value for all their personal goals with a focus on long-term relationships.
c/o Workbee, 229 Miller Street, North Sydney, NSW 2059
0414 633 793
nicole@pinkfinance.com.au
linkedin.com/in/nicole-cannon-3b7b4a
pinkfinance.com.au
Nicole Cannon
Director and Senior Finance Broker
Pink Finance
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Home
Bio
Milestones
Profile
Milestones
2020–present
Insurance Business Magazine | Key Media
Deputy Principal at Australian Christian College - Southlands
Doctor of Education
2020–present
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2021
Ted Talk in collaboration with key media
Year 7 Community Leader and Leader for Learning Technologies and Platforms at Northern Beaches Christian School
Master of Business Administration, 2017–2019
2021
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2002 – 2005
2011
2013
2017
2019 – 2022
Nicole Cannon
Director and Senior Finance Broker
Pink Finance
Read on
Special Report
Home
Bio
Milestones
Profile
Milestones
Insurance Business Magazine | Key Media
Lorem ipsum dolor sit amet, consectetur adipiscing elit. A volutpat laoreet suscipit duis. Diam aliquam sed ut massa viverra a, eget libero.
Ted Talk in collaboration with key media
Lorem ipsum dolor sit amet, consectetur adipiscing elit. A volutpat laoreet suscipit duis. Diam aliquam sed ut massa viverra a, eget libero.
Ted Talk in collaboration with key media
Lorem ipsum dolor sit amet, consectetur adipiscing elit. A volutpat laoreet suscipit duis. Diam aliquam sed ut massa viverra a, eget libero.
Ted Talk in collaboration with key media
Lorem ipsum dolor sit amet, consectetur adipiscing elit. A volutpat laoreet suscipit duis. Diam aliquam sed ut massa viverra a, eget libero.
Ted Talk in collaboration with key media
Lorem ipsum dolor sit amet, consectetur adipiscing elit. A volutpat laoreet suscipit duis. Diam aliquam sed ut massa viverra a, eget libero.
2002 – 2005
2011
2013
2017
2019 – 2022
Nicole Cannon
Director and Senior Finance Broker
Pink Finance
Read on
Special Report
Home
Bio
Milestones
2022
2017
2013
2011
2002 – 2005
2019 – 2022
Insurance Business Magazine | Key Media
AFG Harvard Academy and AFG Finalist in Winning Women (announced 31st August)
2019 – 2022
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2017
Human Resources Magazine | key media
Started being on board for MFAA Opportunities for Women Panel
2017
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2013
Human Resources Magazine | key media
Winner Opportunities for Women AFG Scholarship
2013
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2011
Human Resources Magazine | key media
Australian Mortgage Awards Inaugural Community Engagement Winner, Australian Broker Awards Inaugural Ethics and Social Responsibility Award
2011
2009–2011
2002 – 2005
human resources | key media
started Mortgage Broking and FAST Young Gun in 2005
2002 – 2005
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Milestones
2019 – 2022
Insurance Business Magazine | Key Media
2022
Excellence awardee – Independent Mortgage Adviser of the Year category at the New Zealand Mortgage Awards
2022
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2022
2020–present
Insurance Business Magazine | Key Media
Deputy Principal at Australian Christian College - Southlands
Doctor of Education
2020–present
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2021
Launched his own business,
Ascend Financial Services
2022
2022
Insurance Business Magazine | Key Media
Lorem ipsum dolor sit amet, consectetur adipiscing elit. A volutpat laoreet suscipit duis. Diam aliquam sed ut massa viverra a, eget libero.
2021
Launched his own business,
Ascend Financial Services
2022