Profile
“I’m so proud to see that through my hard work and that of my team, we have built trust with our industry partners”
Victoria Coster,
Credit Fix Solutions
Rachel Farrell is an accomplished mortgage broker passionate about empowering her clients to become financially intelligent and evolve their lives through property.
With over seven years of increasingly senior experience in the industry, the managing director at Bloom Capital has acquired expertise in navigating the ever-changing landscape of home loans, refinancing and investing in property.
“I am empathetic and genuinely want the best outcome for my clients,” she says. “I care about their individual needs and situations.”
Her unwavering commitment to professional excellence and a personalised approach to finding solutions that work in her clients' best interests set her apart in a highly competitive field.
Having built a reputation as a strong, independent and confident adviser, Rachel generously shares the lessons she has learned along the way with other women and young girls. She speaks at private girls’ schools across Victoria to impart knowledge about the mortgage industry and provide advice and insight on topics such as personal finance and entrepreneurship.
Throughout her career, Rachel has always been driven to positively contribute to the industry, particularly female mortgage brokers, which also led her to become certified as a mentor. She has also held an unwavering belief that female leaders in the mortgage industry can succeed on their terms.
Rachel received AFG’s inaugural Women on the Move award and scholarship, which enabled her to boost her education through Harvard Business School and the AFG Academy.
“I am looking forward to educating more people about the vast opportunities in the mortgage industry,” she says.
Farrell is humble and attributes her success to her own mentors, her aggregator and her small, all-female team.
“I wouldn’t be what I am without them, and I am very excited for what the future holds for Bloom Capital,” she says.
1/110 Church Street, Hawthorn, VIC 3122
0403 696 789
rachel.farrell@bloomcapital.com.au
linkedin.com/in/bloomcapital
bloomcapital.com.au
Rachel Farrell
Managing Director
Bloom Capital
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Bio
Milestones
Profile
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Bio
Milestones
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Bio
Milestones
“I’m genuinely keen to keep bettering myself”
Victoria Coster,
Credit Fix Solutions
2016
2019
2020
2021–2022
2023
Became a Mortgage Broker
2016
Changed Aggregator and Bloom Capital was born
2019
Moved into Bloom Capital’s first office
Won the first Women in Finance award
2020
2021: Winner of the first AFG “Women on the Move” program, including a four-year scholarship to Harvard Business School through the AFG Academy
2022: Was interviewed and published in many magazines; recognised as one of MPA’s Elite Women
2021–
2022
Employed two staff members
Recognised as one of MPA’s Elite Women
2023
Assistant Vice President and Senior Broker at MJ Hall & Company since 2018
Present
Milestones
Aug 2022
Milestones
Sept 2021
Feb 2022
Apr 2022
Jul 2022
Aug
2022
Suncorp Bank introduces Solar Home Bonus offer for customers who are choosing renewable energy for their homes
Sept 2021
Month-on-month market share growth commences
Feb 2022
Suncorp Bank wins the Canstar award for most outstanding value in investment loans
Apr 2022
Suncorp Bank wins Money Magazine’s Bank of the Year and Business Bank of the Year awards for the fifth year in a row
Jul 2022
Suncorp Bank’s turnaround times are the lowest they have ever been. The lender becomes Australia’s first certified carbon neutral bank for both its operation and transaction services
Aug 2022
Milestones
Coster brings depth and breadth of experience to her current position, having joined the industry as a mortgage processor before leaping into broking. She later honed her credit reporting education and credit repair skills for several years while working directly for various brokers.
“Starting Credit Fix Solutions was a deliberate move, as I saw there was a niche in ‘no win, no fee’ credit repair that the industry didn’t currently offer,” she says.
As a CEO, Coster learned through business coaching that there are no challenges in business, only opportunities to learn and grow. She wholeheartedly adopted that perspective, enabling her to overcome the obstacles inherent in team management and implement new and improved systems. She employs several strategies for challenging situations, such as following routines, forward planning, sleeping well and exercising.
“If I make sure I look after myself, have a plan of action, and I’m organised, then I can overcome any challenge (opportunity to learn) if and when it presents itself,” Coster says.
A firm believer in the power of leadership, Coster strives to set an example that the next generation of women and men can look up to. She prides herself on her reliability and trustworthiness and is the first person to show up and the last to leave the workplace.
“I’m genuinely keen to keep bettering myself,” she says. “Even now, at the top of my game, I’m still always learning.”
Guided by her favourite quote, “It’s better to be green and growing than ripe and rotting”, Coster constantly stokes her curiosity and keeps an open mind about life and business. Her kindness, positive attitude, business acumen and dedication to her profession make her a trusted and valuable partner to her peers and the mortgage industry.