Profile
“I will continue to empower and encourage my staff to perform at their best as I have done for the last decade. I will continue to advocate for my clients, embracing new technology and being open to business and industry changes”
Ken Dixon,
Dixon Insurance Services
Tony Bice has dedicated over 40 years to the world of banking and finance. His journey began in 1980 with CBA, and he soon transitioned into the emerging field of mortgage broking. In its early stages, he assumed various senior management roles, acquiring a comprehensive understanding of mortgage broking. This experience fuelled his decision to become a Mortgage Broker.
Soon after, he expanded his business model by venturing into Financial Planning, specifically Risk Insurance, a value-added service that seamlessly complemented his clients’ mortgage needs. This strategic move, made over 18 years ago, sparked remarkable business growth. Bice’s ability to attract, leverage and retain clients has resulted in a substantial increase in revenue, enabling him to expand his team and grow the business to a level he never thought possible.
Today, First Choice Mortgage Brokers has a team of 10 highly experienced professionals focusing on key areas throughout the end-to-end home loan process, resulting in every client enjoying a stress-free experience. Bice’s unique, diversified model, incorporating both mortgage finance and risk insurance, has generated a consistently high flow of referrals, surpassing all expectations.
As he moves towards the next phase of his journey, his focus has now moved to training his daughter, Georgia, to eventually assume his role, and with a solid foundation in place, Georgia is well positioned to take the business to a whole new level.
8 Grenville Street, Pitt Town, NSW 2756
0404 856 282
tony@firstchoicemortgage.com.au
linkedin.com/in/tonybice
firstchoicemortgage.com.au
Tony Bice
Director
First Choice Mortgage Brokers
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Milestones
“To be able to give back to the community is rewarding and fulfilling. I am honoured to be in a position where I can raise funds for those less fortunate and in need”
Ken Dixon,
Dixon Insurance Services
2000–2005
2005–2008
2008–2009
Present
2019–present
General Manager at Lawfund
2000–
2005
State Manager at Firstfolio
2005–
2008
Area Director at Firstfolio
2008–
2009
Director at First Choice Mortgage Brokers since 2009
Finalist in the Finance Broker of the Year category at the Australian Broking Awards
Finalist in the Best Finance Broker category in the Better Business Awards
MFAA Excellence Awards
State Finalist
Present
Principal and founder at Ortus Financial
Rakowski was recognised as one of MPA’s Top 100 Brokers in 2021 and 2022
Ortus was a finalist for New Brokerage of the Year at the Australian Mortgage Awards in 2020 and 2021
2019–
present
Assistant Vice President and Senior Broker at MJ Hall & Company since 2018
Present
Milestones
Aug 2022
Milestones
Sept 2021
Feb 2022
Apr 2022
Jul 2022
Aug
2022
Suncorp Bank introduces Solar Home Bonus offer for customers who are choosing renewable energy for their homes
Sept 2021
Month-on-month market share growth commences
Feb 2022
Suncorp Bank wins the Canstar award for most outstanding value in investment loans
Apr 2022
Suncorp Bank wins Money Magazine’s Bank of the Year and Business Bank of the Year awards for the fifth year in a row
Jul 2022
Suncorp Bank’s turnaround times are the lowest they have ever been. The lender becomes Australia’s first certified carbon neutral bank for both its operation and transaction services
Aug 2022
Milestones
How does he distinguish himself among fellow brokers?
“I believe all brokers are working very hard in a difficult market,” he says. “However, I have demonstrated continued growth, advocacy and performance on my client’s behalf, which is now recognised [for 10 consecutive years] in the Elite Broker awards.”
In 1990, Dixon got started with FAI, working in claims and as a team leader. From the late 1990s up until 2003, he worked at FAI and Suncorp in underwriting and as an area manager at VACC, CGU (South East Queensland). From 2003 to 2012, he got into broking and eventually started Dixon Insurance in 2013. Since then, he’s accumulated numerous acccolades, including Elite Broker, Diversity and Equity, and Fast Broker awards.
During the pandemic, Dixon challenged insurers over the Quarantine Act application to insurance wordings. His argument was that the Quarantine Act does not apply as an exclusion, as the Biosecurity Act was invoked by the Morrison Government, and this was not a subsequent amendment to the Quarantine Act. The test case in the Appeals court was won for Dixon’s client with a unanimous five-judge verdict.
He remains focused on transport, manufacturing, motor trade, engineering and large farm clients.
What are his plans for the future?
On a business level, “more of the same. I will continue to empower and encourage my staff to perform at their best as I have done for the last decade. I will continue to advocate for my clients, embracing new technology and being open to business and industry changes.”
On a personal level, Dixon invests significant time, effort and funds, along with his GT3, to support many charities through his passion for motorsport. From participating in and sponsoring the Thunderbolt Run (which provides tens of thousands of dollars in support for Beyond Blue and Prostate Cancer), to organising and running the Track Knights for Amira charity night where 28 Exotic Supercars raised funds through passenger laps in wet conditions, Dixon states “this is our time to give back to the community and those in need. My friendships and association with those seeking to do the same, allows us to contribute to those less fortunate and raise funds and awareness”.
He adds: “To be able to give back to the community is rewarding and fulfilling. I am honoured to be in a position where I can raise funds for those less fortunate and in need.”