Profile
“No matter how many clients I have, I make sure to call each one personally every quarter. It’s a chance to not only update them on their portfolio, but also check on how they’re doing personally”
Kelvin Rampersad,
Carte Wealth Management
A chance encounter with Infinity Group co-founder Graeme Holm led Zakee Sheriff into the world of mortgage broking and crystallised his career aspirations in the financial field.
With a background in sales, customer service and IT at various companies, Sheriff joined the brokerage in 2018. Over the past seven years, he earned a diploma in mortgage broking while progressing into his current position as finance strategist.
His dedication has earned him repeated recognition, including the 2024 FBAA Award for Finance Broker of the Year (NSW/ACT) and a place on MPA’s Top 100 Brokers 2024, acknowledging his outstanding home loan volumes and commitment to client success.
“I put in the work for the long term,” he says. “It’s not about chasing money; it’s about asking myself how to become really good at this. That’s been my focus from the start.”
Sheriff prioritises honouring commitments and following through on promises, ensuring that clients feel informed and supported throughout their journey. His personalised approach has built trust and long-term relationships, reflected in over 80 five-star verified reviews on RateMyAgent.
Balancing the demands of a flourishing career with the newfound responsibilities of fatherhood has been a recent challenge for Sheriff.
He says, “It’s all about knowing how you work best and structuring your day to match that. Getting smarter about time management has been key to work-life balance.”
By tackling complex tasks early in the day when his energy and focus are at their peak, while leaving simpler tasks for later, he has maintained high performance all around.
Adaptability and willingness to learn have been critical to his success, as Sheriff admits, “When I first started at Infinity Group, I had no mortgage background; I didn’t even know how to calculate interest.”
Through persistence, he built a strong foundation of knowledge, while his ability to adjust his communication style to suit diverse audiences has helped him forge meaningful connections.
Infinity Group’s Money Mentor Masterclasses have been central to Sheriff’s client acquisition strategy. These events provide financial education in an obligation-free setting, equipping attendees with the tools to make informed decisions.
Shefiff also credits his achievements to consistent efforts in lead generation, client retention, submission quality and conversion rates, all anchored by his holistic approach and expert guidance.
“Over the past 12 months, I have been focusing on small, incremental improvements – the 1% changes that boost efficiency in my work,” he says. “By refining processes and eliminating inefficiencies, I’ve been able to serve more clients and handle more transactions without compromising on quality.”
His high client retention and satisfaction rates are evidenced by his repeat business and positive client feedback, which includes over 80 5-star-verified RateMyAgent reviews.
Sheriff’s future focus is on enhancing efficiency to serve more clients and mentoring new team members as Infinity Group continues to grow. He hasn’t set specific loan targets, but he strives to continue refining his overarching strategies.
“My goal is to provide a level of service that fosters long-term trust, so clients feel confident coming back for multiple transactions, often over several years,” he says. “Building that trust and delivering consistently has been essential, leading to more repeat business and ultimately allowing me to grow and succeed in my role.”
Suite 309, Level 3, 2-8 Brookhollow Ave, Norwest
0422 923 673
zakee.sheriff@infinity.com.au
linkedin.com/in/zakee-sheriff-76100b2b6
infinity.com.au
Zakee Sheriff
Finance Strategist
Infinity Group Australia
Read on
Special Report
Home
Bio
Milestones
Profile
Read on
Special Report
Home
Bio
Milestones
Read on
Special Report
Home
Bio
Milestones
“I strongly believe in working smarter, not harder. I think it’s one of the keys to living a great life, and I want to share that with as many people as possible”
Kelvin Rampersad,
Carte Wealth Management
2024
2023
Present
2016
Present
FBAA Awards of Supremacy NSW Broker of the Year
FBAA National Broker of the Year
2024
Connective Excellence Awards Winners (WA) – Broker of the Year
2023
Director of Ming Finance since 2017
Better Business Awards Winner (WA) - Best Customer Service
Present
Director, Azura Financial – co-founded Azura Financial, leading the brokerage’s growth and client success
2016
Managing Director at DOT Financial since 2018
Present
Milestones
Milestones
ELITE WOMEN 2024 JUDGE