Profile
“Our mission is simple: we empower financial planners to spend more time building trust, deepening client relationships, and growing their business”
Chris Arthur, Bold Wealth
George El-Khoury is director and executive broker at Leap Financial and one of Australia’s most highly regarded mortgage brokers. Known nationally for his precision, direct communication and outcome-driven approach, El-Khoury has established himself as a standout performer in an industry built on trust and execution.
Across his career, he has settled close to $600 million in home, investment and commercial lending – including more than $330 million personally since founding Leap Financial – with his brokerage now nearing $500 million in total settlements. His framework is intentionally simple: strip away fluff, understand the client’s true objective, engineer a clean deal structure and secure approval with minimal friction.
El-Khoury’s approach is direct and uncompromising: honest conversations, straight answers and meticulous credit work behind the scenes. This formula has fuelled remarkable referral growth and a 5 rating supported by more than 170 Google reviews, with clients consistently praising his clarity, consistency and ability to go the extra mile.
Easy-going and relatable, yet ruthlessly committed to excellence, El-Khoury sets the standard for everyone around him – a key reason he is widely recognised as one of Australia’s leading performers in modern mortgage broking.
407/55 Phillip St., Parramatta, NSW 2150
0432 713 374
george@leapfinancial.com.au
linkedin.com/in/george-el-khoury-02a716140
leapfinancial.com.au
George El-Khoury
Director and Executive Broker
Leap Financial
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“Whether I’m in a strategy session or a hiring meeting, I try to lead with understanding. Financial planners are under immense pressure, and so are our internal teams. The best way to earn trust is to truly listen”
Chris Arthur,
Bold Wealth
2018–2020
2019
2023
2024
2023–2025
Entered mortgage broking while completing his B.Com (Finance & Accounting) degree at UNSW – began broking while studying full-time, establishing a strong technical foundation in lending, finance and credit assessment early in his career
2018–2020
Joined Lendi and rapidly progressed to senior, executive & elite broker – broke internal company records and consistently ranked as a top performer nationally, becoming known for precision, high output and exceptional client outcomes
2019
Founded Leap Financial with a vision to build a household brand – established the brokerage alongside business partner Simon Gewargis, united in a mission to simplify the lending process, raise industry service standards and deliver consistently exceptional approval outcomes
2023
Leap Financial recognised nationally as finalist for New Brokerage of the Year (AMA Awards) – a milestone moment acknowledging the firm’s rapid growth, exceptional referral-driven performance, and a high-quality client experience that set the business apart from competitors
2024
Achieved $330 million personal settlements and nearing $500 million for Leap Financial scaled at unprecedented speed, with total personal settlements surpassing $330 million and the firm approaching $500 million, driven by a 97% referral-based client network and award-winning service
Top 100 Elite Broker 2025, The Adviser (#43)
Winner, Loan Market Best New Broker FY24
Finalist, AMA New Brokerage of the Year (Leap Financial)
2023–2025
Assistant Vice President and Senior Broker at MJ Hall & Company since 2018
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Milestones
