Profile
“Our mission is simple: we empower financial planners to spend more time building trust, deepening client relationships, and growing their business”
Chris Arthur, Bold Wealth
Louis “Lucky” Velasquez is the founder and CEO of Finance Better, one of Australia’s fastest-growing finance firms recognised for its structure-first approach, strategic lending systems, and deep focus on client education.
With extensive expertise in property investment finance, portfolio structuring and self-employed lending, Velasquez is known for turning complex borrowing hurdles into clear, actionable pathways that drive long-term wealth creation.
His leadership has positioned Finance Better as an industry standout through advanced lending frameworks and a results-driven client experience. His philosophy goes far beyond loan approvals, focusing on helping clients maximise capacity, leverage equity, and shorten loan terms through structured investment finance strategies.
Louis also leads Property Avenue, a specialised national investment buyers agency servicing clients across Australia and internationally, delivering high-performance portfolios through data-driven property selection and strategic acquisition.
He brings finance to life as the host of The Money Room podcast, sharing real stories behind wealth and success. He also created Plannd, a tech platform built to transform the way finance, borrowing power, and property performance are monitored.
His mission is to educate investors, break down lending barriers, and make structured finance simple and accessible — helping Australians borrow better, invest smarter, and create lasting financial freedom.
Suite 110, 39-47 Lasso Road, Gregory Hills, NSW, 2557
+61 451 888 798
louis@financebetter.com.au
linkedin.com/in/louis-velasquez
financebetter.com.au
Louis “Lucky” Velasquez
CEO and Head of Finance Strategy Finance Better
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“Whether I’m in a strategy session or a hiring meeting, I try to lead with understanding. Financial planners are under immense pressure, and so are our internal teams. The best way to earn trust is to truly listen”
Chris Arthur,
Bold Wealth
2013
2018
2023
2024
2025
Started Lucky Money, later Finance Better, supporting self-employed clients, investors and early structured lending foundations
2013
Developed early systems supporting structured lending growth, scaling client strategies with improved forecasting and portfolio tracking foundations
2018
Launched Property Avenue, an data-driven investment buyers agency, after seeing the lack of finance-driven investment strategy, breaking acquisition barriers for investors
2023
Focused on technology and AI projects including Plannd, a superior in-house planning tool enhancing structure, forecasting, strategy modelling and performance outcomes. Whilst also launching Lucky’s YouTube Channel and The Money Room podcast to further educate and advocate the industry
2024
Recognised for analysis of investment structures and featured across national finance and property platforms for insights on borrowing capacity, structured lending, investment performance, portfolio scaling, strategic planning and practical finance education
2025
Assistant Vice President and Senior Broker at MJ Hall & Company since 2018
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