Profile
“We have big ambitions for our recruitment program to have an even broader impact on the industry”
Darren Liu,
Loan Street
When Keith Ho established JKK Solutions in 2017, his purpose was to provide personalised solutions rather than having a transactional relationship with his clients. Since then, Keith has placed great emphasis on structuring the processes around earning relationships instead of expecting profits.
Previously a people leader in one of the major banks, Keith believed he could do more for his customers rather than just saying “no, sorry, we can’t help at this stage”. He and his team are focused on delivering diversified and comprehensive solutions to fulfill all types of customers’ needs. The sense of fulfillment in diversifying their business has made their lives as brokers highly rewarding.
Over the past few years, Keith has invested most of his time building up his business and team to ensure they are equipped with all the relevant skills needed to offer a full product suite, which includes residential, commercial, working capital, development finance, and the entire range of asset finance products. Apart from this, Keith and his team have invested in technology, including BrokerEngine,
Quickli and Sherlock software, as well as expanding the offshore team to facilitate the company’s growth.
Outside of work, Keith enjoys spending his leisure time with his family. He is a soccer aficionado who plays the sport every week and is a big fan of Manchester United.
310 Stephensons Road, Mount Waverley, VIC 3149
0421 380 678
keith.ho@jkksolutions.com.au
au.linkedin.com/in/greg-bloom-57320842
jkksolutions.com.au
Keith Ho
Founder
JKK Solutions
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Milestones
2020–present
Insurance Business Magazine | Key Media
Deputy Principal at Australian Christian College - Southlands
Doctor of Education
2020–present
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2021
Ted Talk in collaboration with key media
Year 7 Community Leader and Leader for Learning Technologies and Platforms at Northern Beaches Christian School
Master of Business Administration, 2017–2019
2021
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2015–2016
2016–2017
2017–2018
2018–present
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Insurance Business Magazine | Key Media
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Ted Talk in collaboration with key media
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Ted Talk in collaboration with key media
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Ted Talk in collaboration with key media
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Ted Talk in collaboration with key media
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2014–2015
2015–2016
2016–2017
2017–2018
2018–present
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2022
2017–2018
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2018–present
Insurance Business Magazine | Key Media
Director at JKK Solutions
MPA Young Guns, 2020
Better Business Awards Finalist Rising Star, 2021
AFG Excellence Awards VIC Top 10 Broker, 2022
Best Finance Broker – Finalist, Better Business Awards, 2023
2018–present
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2017–2018
Human Resources Magazine | key media
Branch manager at NAB
2017–2018
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2016–2017
Human Resources Magazine | key media
Assistant branch manager at NAB
2016–2017
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2015–2016
Human Resources Magazine | key media
Home loan specialist at NAB (NAB Shine winner)
2015–2016
1997
2014–2015
human resources | key media
Customer adviser at NAB (NAB Shine nominee)
2014–2015
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Milestones
2018–present
Insurance Business Magazine | Key Media
2022
Excellence awardee – Independent Mortgage Adviser of the Year category at the New Zealand Mortgage Awards
2022
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2022
2020–present
Insurance Business Magazine | Key Media
Deputy Principal at Australian Christian College - Southlands
Doctor of Education
2020–present
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2021
Launched his own business,
Ascend Financial Services
2022
2022
Insurance Business Magazine | Key Media
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2021
Launched his own business,
Ascend Financial Services
2022
Founder
JKK Solutions
Keith Ho
“We are developing a credit engine system to ensure all customer transactions are processed quickly and efficiently”
Darren Liu,
Loan Street
“We have big ambitions for our recruitment program to have an even broader impact on the industry”
Darren Liu,
Loan Street
“We are developing a credit engine system to ensure all customer transactions are processed
quickly and efficiently”
Darren Liu,
Loan Street
It is not often that growth is a problem for a business.
But the enormous volume of applications handled by boutique brokerage Ortus Financial in Sydney’s eastern suburbs last fiscal year risked throwing the firm’s private banking ethos off balance.
In the year to June, Ortus settled 50% more loans than the year prior with principal Adam Rakowski writing over $160m worth.
“Having worked in the broader finance industry since 2001, it was certainly a year of unprecedented growth,” he says.
“The sheer volume of applications is likely something we won’t see again for some time.”
This gangbuster 12-month period resulted in a total loan book of over $400m in just three years since launching the business.
To be sure, the achievement is part of a wider story as the value of home loans settled by mortgage brokers collectively rose to new records nationally.
But Rakowski doesn’t want the business to be just about money or to treat customers like a number, which is a real danger when a brokerage is doing all it can to funnel applications to lenders as fast as humanly possible.
“We didn’t want to fall into the trap that many businesses do when growth becomes a singular focus,” says Rakowski.
“We don’t have a ‘grow at all costs’ mentality – it is sustainable growth that we’re striving for.”
Remarkably, Ortus lost no customers with zero refinances over the period other than existing clients selling property to re-purchase again with the firm. With zero defections, it’s hard to argue that customers had reason to be dissatisfied with the service.
The strong growth was powered partly by the property boom brought about by ultra-low interest rates. Ortus focuses primarily on residential lending with around 90% of loans placed at major banks. Rakowski also has a background in commercial lending and the firm has the potential to ramp up this line further in future.
“We have big ambitions for our recruitment program to have an even broader impact on the industry”
Darren Liu,
Loan Street
“We are developing a credit engine system to ensure all customer transactions are processed quickly and efficiently”
Darren Liu,
Loan Street