Profile
“I approach everything with intention and engagement”
Ryan La Haye,
Group RLH – Planiprêt
Elaine Taylor is a trailblazing leader in the Canadian housing industry with over four decades of experience. Currently holding the prestigious position of president at Mortgage Alliance, she achieved a historic milestone by becoming the first female president of a national mortgage network or brand, and was inducted into the Canadian Mortgage Hall of Fame.
Throughout her illustrious career, Taylor has been an influential figure on various industry boards and committees, contributing significantly to Mortgage Professionals Canada (MPC) as the third female chair. Her leadership extends to roles at AMBA, the MPC Foundation Board, MPC Committees, and as a founding member of Women in the Mortgage Industry (WIMI). A dedicated mentor, Taylor has coached numerous industry members, inspiring and paving the way for women to ascend to leadership roles.
Taylor’s journey in the housing industry commenced in residential real estate relocation, where she garnered a reputation for her hard work and strategic thinking. Joining HLC in 2005 as a sales leader, she swiftly assembled and led a formidable team of mortgage agents. In 2007, she embarked on a 16-year tenure at MCAP, rising to a senior leadership position on the executive team. Here, she championed broker-lender partnerships and played a pivotal role in shaping the firm’s broker strategy.
In 2022, Taylor took another significant leap in her career, assuming the role of president at The Mortgage Alliance network within the M3 Group. This network, with over 3,000 mortgage professionals across Canada under its full-service and affiliate models, benefits from Taylor’s wealth of experience and visionary leadership.
Taylor is recognized in the Women in the Mortgage Industry (WIMI) and a three-time recipient of CMP Woman of Influence awards.
2005 Sheppard Ave. E, Suite 200, Toronto, ON M2J 5B4
437 219 0800
etaylor@tmacc.ca
linkedin.com/in/elaine-taylor-5a29465
mortgagealliance.com
Elaine Taylor
President
Mortgage Alliance
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“I am never stagnant and always try to innovate”
Ryan La Haye,
Group RLH – Planiprêt
2005
2007
2019
2022
2023
Joined HLC as a sales leader
2005
Joined MCAP, where she spent the next 16 years of her career and became a senior leader on the firm’s executive team
2007
Became MPC’s third female chair
2019
Became the president of The Mortgage Alliance network
Inducted into the Canadian Mortgage Hall of Fame
2022
Promoted to CMI’s chief compliance officer
Named one of Canada’s 2023 50 Best Executives by the Globe and Mail’s Report on Business
2023
Assistant Vice President and Senior Broker at MJ Hall & Company since 2018
Present
Milestones
Aug 2022
Milestones
Sept 2021
Feb 2022
Apr 2022
Jul 2022
Aug
2022
Suncorp Bank introduces Solar Home Bonus offer for customers who are choosing renewable energy for their homes
Sept 2021
Month-on-month market share growth commences
Feb 2022
Suncorp Bank wins the Canstar award for most outstanding value in investment loans
Apr 2022
Suncorp Bank wins Money Magazine’s Bank of the Year and Business Bank of the Year awards for the fifth year in a row
Jul 2022
Suncorp Bank’s turnaround times are the lowest they have ever been. The lender becomes Australia’s first certified carbon neutral bank for both its operation and transaction services
Aug 2022
Milestones
An advantage that La Haye has leveraged is focusing his attention on clients who seek a broker with initiative. He rails against the typical broker approach in Canada.
“Each broker has a toolbox, and the industry’s modus operandi is marketing to get as many clients as possible and then using their toolbox to advise them. The bigger the toolbox, the better, but this approach is problematic in many ways,” he says.
Instead, La Haye devises solutions that attract clients who can take advantage of them.
He says, “It’s a simple philosophical change, but its impact on the business and the relationship with clients is fundamental.”
Another differentiator that marks La Haye out are his efforts to steer the focus away from a sole analysis of interest rates in relation to attracting and serving clients. It’s an insight he shares with Group RLH’s brokering team, as teaching and mentoring are critical elements of his leadership.
“When I started in the business, the conversation was all about rate and price. I have worked hard and done hundreds of presentations to the industry to change this dynamic,” says La Haye. “Mortgages and brokers should be all about strategies and analytics, and I am proud to say I have really pushed this mission forward, changing immeasurably how brokerage is seen in my space.”
This evolution of mindset is something La Haye is passionate about and believes will improve the mortgage sector as a whole.
“I want to encourage brokers in the belief that their work should not revolve around interest rates,” he says. “I want them to comprehend that value and price are two different things, and when a broker can clearly describe the value they deliver outside of a ‘low rate’ or ‘good service’, then the entire industry and the entire market are far better served.”