Profile
“I approach everything with intention and engagement”
Ryan La Haye,
Group RLH – Planiprêt
Ryan La Haye is the president of Group RLH – Planiprêt. His role involves overseeing and leading a group of 30 mortgage brokers and managing $500 million of mortgage originations annually.
“Above all, I am very passionate about what I do,” he says. “I approach everything with intention and engagement. This can really shock people sometimes, but it has served me very well over the last two decades.”
A quality that has enabled La Haye to succeed and become an industry leader is his commitment to continually refining his approach.
He says, “I am never stagnant and always try to innovate. Most brokers are content with the status quo; I would say that is probably true in general for most human beings. However, nothing ever stays the same, and operating with that sort of mentality in a world that is constantly in motion has a huge cost. I choose to reinvent myself daily.”
1545 De L'avenir Suite 220, Laval, QC H7S 2N5
450 629 3101
rlahaye@planipret.com
linkedin.com/in/ryan-la-haye-5b962321
hypothequesrlh.com
Ryan La Haye
Mortgage Broker
Group RLH – Planiprêt
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Milestones
“I am never stagnant and always try to innovate”
Ryan La Haye,
Group RLH – Planiprêt
2005–2010
2019–2022
Present
2017–2020
2020–present
Home Loans Canada
2005–
2010
CMP’s Top 75 Brokers
2019–
2022
Planiprêt since 2010
Broker of the Year, Quebec
Present
Executive Manager, Strategic Partnerships Third Party Banking at Commonwealth Bank
2017–
2020
Acting Executive General Manager, Home Lending at Suncorp Bank
2020–
present
Assistant Vice President and Senior Broker at MJ Hall & Company since 2018
Present
Milestones
An advantage that La Haye has leveraged is focusing his attention on clients who seek a broker with initiative. He rails against the typical broker approach in Canada.
“Each broker has a toolbox, and the industry’s modus operandi is marketing to get as many clients as possible and then using their toolbox to advise them. The bigger the toolbox, the better, but this approach is problematic in many ways,” he says.
Instead, La Haye devises solutions that attract clients who can take advantage of them.
He says, “It’s a simple philosophical change, but its impact on the business and the relationship with clients is fundamental.”
Another differentiator that marks La Haye out are his efforts to steer the focus away from a sole analysis of interest rates in relation to attracting and serving clients. It’s an insight he shares with Group RLH’s brokering team, as teaching and mentoring are critical elements of his leadership.
“When I started in the business, the conversation was all about rate and price. I have worked hard and done hundreds of presentations to the industry to change this dynamic,” says La Haye. “Mortgages and brokers should be all about strategies and analytics, and I am proud to say I have really pushed this mission forward, changing immeasurably how brokerage is seen in my space.”
This evolution of mindset is something La Haye is passionate about and believes will improve the mortgage sector as a whole.
“I want to encourage brokers in the belief that their work should not revolve around interest rates,” he says. “I want them to comprehend that value and price are two different things, and when a broker can clearly describe the value they deliver outside of a ‘low rate’ or ‘good service’, then the entire industry and the entire market are far better served.”