“I’m so proud to see that through my hard work and that of my team, we have built trust with our industry partners”
Credit Fix Solutions
Elena Robinson was part of the First National team as their first business development manager during its early years in the industry. She rejoined the company in 2018 to help launch the Excalibur program, First National’s alternative lending division.
Robinson brings numerous years of industry expertise to her role as vice president of residential sales. Throughout her three decades in the industry, she has mastered her skills in sales, business development, management, and training. As a strong communicator, she prides herself on being reliable, committed, and dependable in her responses to broker partners.
Highly motivated to succeed, Robinson is always inspired to find new and creative ways to achieve objectives. She considers herself a people person and often maintains a cheerful disposition and outgoing manner that put people at ease.
16 York Street, Toronto, ON M5J 0E6
416 320 3138
Vice President, Residential Sales
First National Financial
“I’m genuinely keen to keep bettering myself”
Credit Fix Solutions
1987–1990: Central Guaranty Trust
1990–1992: Manager, Business Development at First National Financial
1992–2016: Mortgage Broker, AMP at KCR Mortgages
2016–2018: Business Development Manager at Home Trust
Regional Sales Manager, Excalibur at First National Financial
2021–2022: CMP’s Woman of Influence
2022: Elite Women in Global Best in Mortgage
Vice President, Residential Sales at First National Financial since 2020
Assistant Vice President and Senior Broker at MJ Hall & Company since 2018
Suncorp Bank introduces Solar Home Bonus offer for customers who are choosing renewable energy for their homes
Month-on-month market share growth commences
Suncorp Bank wins the Canstar award for most outstanding value in investment loans
Suncorp Bank wins Money Magazine’s Bank of the Year and Business Bank of the Year awards for the fifth year in a row
Suncorp Bank’s turnaround times are the lowest they have ever been. The lender becomes Australia’s first certified carbon neutral bank for both its operation and transaction services
Coster brings depth and breadth of experience to her current position, having joined the industry as a mortgage processor before leaping into broking. She later honed her credit reporting education and credit repair skills for several years while working directly for various brokers.
“Starting Credit Fix Solutions was a deliberate move, as I saw there was a niche in ‘no win, no fee’ credit repair that the industry didn’t currently offer,” she says.
As a CEO, Coster learned through business coaching that there are no challenges in business, only opportunities to learn and grow. She wholeheartedly adopted that perspective, enabling her to overcome the obstacles inherent in team management and implement new and improved systems. She employs several strategies for challenging situations, such as following routines, forward planning, sleeping well and exercising.
“If I make sure I look after myself, have a plan of action, and I’m organised, then I can overcome any challenge (opportunity to learn) if and when it presents itself,” Coster says.
A firm believer in the power of leadership, Coster strives to set an example that the next generation of women and men can look up to. She prides herself on her reliability and trustworthiness and is the first person to show up and the last to leave the workplace.
“I’m genuinely keen to keep bettering myself,” she says. “Even now, at the top of my game, I’m still always learning.”
Guided by her favourite quote, “It’s better to be green and growing than ripe and rotting”, Coster constantly stokes her curiosity and keeps an open mind about life and business. Her kindness, positive attitude, business acumen and dedication to her profession make her a trusted and valuable partner to her peers and the mortgage industry.