Profile
“I’m so proud to see that through my hard work and that of my team, we have built trust with our industry partners”
Victoria Coster,
Credit Fix Solutions
Petra Keller has over 15 years of experience in the financial services industry. Having had experience in real estate, wealth, and the mortgage industry, Keller’s true passion landed her in the hospitality and events side of things at the Canadian Mortgage Brokers Association of Ontario, starting at entry level. From there, she grew with and learned the ins and outs of the association, where she eventually landed in her final role as executive director.
Keller has been recognized on CMP’s prestigious Women of Influence list and as a judge for two years in a row. Recently, she has found a new home at Pineapple as director of partnerships and events.
2401-1 Yonge Street
403 612 4717
cheryl.buhs@rfamortgages.ca
linkedin.com/in/cheryl-buhs-54b0a6226
rfa.ca
Petra Keller
Director, Partnerships and Events
Pineapple
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Bio
Milestones
Profile
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Bio
Milestones
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Special Report
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Bio
Milestones
“I’m genuinely keen to keep bettering myself”
Victoria Coster,
Credit Fix Solutions
2009–2015
2015–2020
2020–present
2023
Present
Regional Vice President at Street Capital Bank of Canada
2009–
2015
Vice President, Western Canada Sales at Street Capital Bank of Canada
2015–
2020
Vice President, National Sales at RFA Mortgage
2020–
present
Promoted to VP, Underwriting at CMI
CMP’s Women of Influence award recipient
2023
Vice President, National Sales, Residential Lending Solutions at FCT Canada
Recipient of several Presidents Club and People First Leadership accolades and awards
Present
Assistant Vice President and Senior Broker at MJ Hall & Company since 2018
Present
Milestones
Aug 2022
Milestones
Sept 2021
Feb 2022
Apr 2022
Jul 2022
Aug
2022
Suncorp Bank introduces Solar Home Bonus offer for customers who are choosing renewable energy for their homes
Sept 2021
Month-on-month market share growth commences
Feb 2022
Suncorp Bank wins the Canstar award for most outstanding value in investment loans
Apr 2022
Suncorp Bank wins Money Magazine’s Bank of the Year and Business Bank of the Year awards for the fifth year in a row
Jul 2022
Suncorp Bank’s turnaround times are the lowest they have ever been. The lender becomes Australia’s first certified carbon neutral bank for both its operation and transaction services
Aug 2022
Milestones
Coster brings depth and breadth of experience to her current position, having joined the industry as a mortgage processor before leaping into broking. She later honed her credit reporting education and credit repair skills for several years while working directly for various brokers.
“Starting Credit Fix Solutions was a deliberate move, as I saw there was a niche in ‘no win, no fee’ credit repair that the industry didn’t currently offer,” she says.
As a CEO, Coster learned through business coaching that there are no challenges in business, only opportunities to learn and grow. She wholeheartedly adopted that perspective, enabling her to overcome the obstacles inherent in team management and implement new and improved systems. She employs several strategies for challenging situations, such as following routines, forward planning, sleeping well and exercising.
“If I make sure I look after myself, have a plan of action, and I’m organised, then I can overcome any challenge (opportunity to learn) if and when it presents itself,” Coster says.
A firm believer in the power of leadership, Coster strives to set an example that the next generation of women and men can look up to. She prides herself on her reliability and trustworthiness and is the first person to show up and the last to leave the workplace.
“I’m genuinely keen to keep bettering myself,” she says. “Even now, at the top of my game, I’m still always learning.”
Guided by her favourite quote, “It’s better to be green and growing than ripe and rotting”, Coster constantly stokes her curiosity and keeps an open mind about life and business. Her kindness, positive attitude, business acumen and dedication to her profession make her a trusted and valuable partner to her peers and the mortgage industry.
TOP 50 WOMEN OF INFLUENCE 2023 JUDGE