Profile
“No matter how many clients I have, I make sure to call each one personally every quarter. It’s a chance to not only update them on their portfolio, but also check on how they’re doing personally”
Kelvin Rampersad,
Carte Wealth Management
As senior vice president, customer experience and chief marketing officer, Vivianne Gauci leads HomeEquity Bank’s marketing and customer experience design and delivery teams. She is responsible for driving originations growth by leading award-winning brand and performance marketing that has increased awareness and demand. Gauci is also responsible for the evolution of the bank into a customer-centric organization, leading a team that uses the voice of the customer to design and deliver experiences worth sharing.
Gauci joined HomeEquity Bank in 2015 and brings over 20 years of experience in marketing, product development, and strategy within the financial services industry. Her career includes more than a decade at major companies like American Express and Aviva. She holds a Bachelor of Business Administration with honours and a Master of Business Administration from the Schulich School of Business.
Gauci has led the creation of several award-winning campaigns and is regularly sought out to speak at industry conferences. She was named a CMP Woman of Influence in 2019, sat on the board of the Canadian Association for Financial Institutions in Insurance, co-chaired the Financial Services Special Interest Group for the American Marketing Association, and has judged the RBC Women Entrepreneur of the Year Awards.
200 Bay St., Suite 3500, Toronto, ON M5J 2J1
416 413 4661
vgauci@heb.ca
linkedin.com/in/viviannegauci
chipadvisor.ca
Vivianne Gauci
Senior Vice President, Customer Experience and Chief Marketing Officer
HomeEquity Bank
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“I strongly believe in working smarter, not harder. I think it’s one of the keys to living a great life, and I want to share that with as many people as possible”
Kelvin Rampersad,
Carte Wealth Management
2015–2021
2019
2021–present
2020–2021
2023
Vice President, Marketing and Digital Strategy at HomeEquity Bank
2015–
2021
CMP’s Top Woman of Influence
Sat on the board of the Canadian Association for Financial Institutions in Insurance
Co-chaired the Financial Services Special Interest Group for the American Marketing Association
Judge on the RBC Women Entrepreneur of the Year Awards
2019
Senior Vice President, Customer Experience and Chief Marketing Officer at HomeEquity Bank
2021–
present
Acting Executive of Broker Distribution at NAB
2020–
2021
Harvard University – AFG School of Business Course
2023
Suncorp Bank’s turnaround times are the lowest they have ever been. The lender becomes Australia’s first certified carbon neutral bank for both its operation and transaction services
Aug 2022
Milestones
Milestones
ELITE WOMEN 2024 JUDGE