Profile
Sofia Hondrogiannis is associate vice president of TD Broker Services, where she leads the National Broker Services distribution team across Canada. In this role, she is responsible for advancing strategies that strengthen TD’s position in the broker channel, drive sustainable growth, and deliver differentiated value to brokers, customers, and colleagues.
With 25 years of progressive leadership at TD, Hondrogiannis brings deep institutional knowledge paired with a forward-looking mindset. Her career reflects a consistent pattern of expanding scope, influence, and impact, anchored by her ability to translate strategy into execution while navigating complexity with clarity and purpose. She is recognized for building strong partnerships across the organization and for aligning teams around a shared vision of performance, accountability, and customer focus.
Hondrogiannis is known for her collaborative and inclusive leadership style, coupled with a results-driven approach. She is deeply committed to developing high-performing, engaged teams; modernizing distribution capabilities; and fostering a culture that encourages innovation, adaptability, and bold thinking. Her leadership is grounded in trust, empowerment, and a belief that strong outcomes are achieved when people are inspired by purpose as much as performance.
Based in Toronto, Hondrogiannis is actively engaged in her community. She volunteers on several community and cultural boards and proudly serves as a wish granter with the Make-A-Wish Foundation.
551 Ridgecrest Dr, Madison, MS 39110
888 823 3567
casmith@higginbotham.net
linkedin.com/in/calebsmith2
higginbotham.com
Sofia Hondrogiannis
Associate Vice President
TD Broker Services
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Bio
Milestones
2016–2018
2018–2023
2024
2024–2026
2022–present
Financial Analyst, Worldwide Commercial Operations and Global Marketing at Align Technology: developed business cases and financial models for new products and global marketing initiatives; helped launch the Advantage Doctor Loyalty Program; managed a $60M marketing budget with less than 2% variance
2016–2018
Vice President, Corporate Development at Refuge Group: led portfolio restructuring, including 12 acquisitions and divestitures; enhanced profitability and stability; structured strategic partnership with Higginbotham
2018–2023
Director, Program Development at Higginbotham: created Fortress Affinity Management, Higginbotham’s affinity distribution and program platform
2024
Managing Director, Program Development at Fortress Affinity Management (Higginbotham): scaled specialty insurance platforms through proprietary distribution, technology, and product development; founding board member of via by Higginbotham
2024–2026
Managing Director at Euclid Transactional
2022–present
Milestones
“By focusing on doing the best possible job for every client, they naturally tell their friends and family. That organic growth has been very rewarding”
Alan Borthwick,
DUX Financial Services
“Our goal is not to speed up transactions but to slow down where it matters, taking the time to truly understand each client’s situation and deliver thoughtful, personalised guidance”
Alan Borthwick,
DUX Financial Services
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