Profile
“In the wake of the 2008 financial crisis, I reinvented CMI as a lender to meet the needs of mortgage brokers and their clients who were unable to get financing from banks and other traditional mortgage providers”
Bryan Jaskolka,
Canadian Mortgages Inc.
Helen Carter is head of channel engagement at Barclays, where she leads marketing communications, advertising and events for the intermediary market. Working with brokers who influence billions in mortgage lending, she has helped reshape how Barclays connects with its intermediary audience and strengthened the bank’s position in a highly competitive market.
Carter has supported a 100-point uplift in Net Promoter Score (NPS) by improving broker engagement and creating clear, consistent communications. She also designed and delivered an award‑winning intermediary marketing program that brings together advertising, events and digital content to better support brokers and their clients. Alongside this, she has been a visible champion for service improvements that have reinforced long-term broker partnerships and enhanced overall brand sentiment.
Carter’s philosophy is rooted in empathy and clarity. She listens closely to clients and partners, seeks to understand their pressures and priorities and ensures every touchpoint feels relevant, timely and genuinely useful.
Recognised as a future leader, she was one of just 20 people across Barclays selected to complete an MSc in Business and Strategic Leadership at Cranfield University. Outside work, she channels her energy into purpose-led challenges, including summiting Kilimanjaro and trekking the Great Wall of China to raise thousands for children’s charities.
1 Churchill Place, London E14 5HP
0788 0842 306
helen.carter@barclays.com
linkedin.com/helenjcarter
barclays.co.uk/intermediaries
Helen Carter
Head of Channel Engagement
Barclays
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Bio
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Profile
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Bio
Milestones
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Bio
Milestones
“My approach is transparent and collaborative, focused on building trust and delivering clarity at every stage”
Bryan Jaskolka,
Canadian Mortgages Inc.
2010–2011
2011–2015
2015–2021
2022–2024
Present
Marketing Assistant, SA Law at St Albans
2010–2011
2011–2013: Assistant Digital Manager, Social Media at Lloyds Banking Group
2013–2015: Social Media Manager at Barclays
2011–2015
2015–2017: Marketing Communications Manager at Barclays
2020: Best Marketing Campaign – Mortgage Introducer Awards
2021: Marketer of the Year – Women’s Recognition Awards (only dual winner)
2015–2021
2022–2024: Mortgage Introducer’s Elite Woman
2023: Marketer of the Year – Mortgage Intermediary Marketing Awards
2024: Marketing Team of the Year – Mortgage Intermediary Marketing Awards; Marketer of the Year – Women’s Recognition Awards (only dual winner)
2022–2024
Head of Channel Engagement, Mortgages at Barclays since 2017
Best Use of Social Media – Financial Reporter
Mortgage Introducer’s Elite Woman
Present
Assistant Vice President and Senior Broker at MJ Hall & Company since 2018
Present
Milestones
Aug 2022
Milestones
Sept 2021
Feb 2022
Apr 2022
Jul 2022
Aug
2022
Suncorp Bank introduces Solar Home Bonus offer for customers who are choosing renewable energy for their homes
Sept 2021
Month-on-month market share growth commences
Feb 2022
Suncorp Bank wins the Canstar award for most outstanding value in investment loans
Apr 2022
Suncorp Bank wins Money Magazine’s Bank of the Year and Business Bank of the Year awards for the fifth year in a row
Jul 2022
Suncorp Bank’s turnaround times are the lowest they have ever been. The lender becomes Australia’s first certified carbon neutral bank for both its operation and transaction services
Aug 2022
Milestones
Jaskolka says, “By reimagining how the private mortgage market operates, we’ve created a trusted, technology-driven platform that connects investors seeking compelling fixed income alternatives with borrowers in need of flexible financing.”
His approach centres on balancing growth with integrity, structuring each mortgage thoughtfully while safeguarding the interests of both borrowers and investors. This philosophy reflects mature business leadership, as he recognizes that sustainable success requires mutual trust.
Jaskolka believes communication starts with listening, employing a transparent and collaborative approach that builds trust and delivers clarity at every stage. This philosophy permeates CMI’s culture, creating an organization where open dialogue and genuine collaboration guide every client interaction.
CMI’s target market – borrowers underserved by traditional lenders who face credit setbacks, are self-employed, or have non-traditional income – demonstrates Jaskolka’s commitment to meaningful social impact alongside business success.
“My approach is transparent and collaborative, focused on building trust and delivering clarity at every stage,” he explains. “I make it a priority to communicate honestly, explain complex concepts in plain language, and ensure clients feel heard, informed, and supported throughout the process.”
As CMI explores international expansion, including recent entry into the US market, Jaskolka’s vision extends beyond national borders. He aspires to leave a legacy of a more modern, professional, and ethical private mortgage industry, built on standardized processes, transparency, and accessibility.