Gearing up for 2025 with Finsure

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The evolving financial landscape will transform New Zealand’s financial advisory sector by 2025. Advisers must adapt to new technologies, regulatory changes and shifting consumer expectations while navigating economic uncertainties affecting interest rates and housing

WITH NEW ZEALAND’S economy on the road to recovery in 2025, mortgage advisers are gearing up to navigate a landscape marked by expected interest rate cuts and a stimulated labour market. It’s critical that advisers implement plans to stay ahead of their competitors and remain indispensable to their clients.

Finsure is one of Australia’s largest mortgage broking groups. Established in 2011 and expanded into New Zealand in 2023, Finsure has been one of the fastest-growing and most innovative mortgage aggregation businesses, offering cutting-edge solutions to its broker partners. Acting as the intermediary between lenders and brokers, Finsure’s core business ethos is the desire to provide the strongest value proposition to its vast network of mortgage brokers.

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“I’m proud to say our Finsure Virtual Assistant program is revolutionising the mortgage advisory industry. This approach not only boosts client satisfaction but also establishes the adviser as a dependable and trustworthy partner in the mortgage process”

Fatima Dib, Finsure

Finsure New Zealand’s country manager, Jenny Campbell, believes now is an excellent time for advisers to familiarise themselves with digital marketing tools that can enhance their visibility and engagement with their clients. “A well-optimised website is crucial, ensuring that potential clients find you first when they search for options to adjust their mortgage rates,” Campbell says. “If you’re looking to up your marketing game as an adviser, there are a few key moves that can really make a difference. Creating email templates is a smart move. It saves you tonnes of time and can keep your messaging on point and professional, whether you're sending out follow-ups, monthly newsletters or special rates. Another must-do is adding lead forms to your website; these forms help you

Off the back of RBNZ’s decisions to reduce the official cash rate (OCR) by 50 basis points, and with a further 0.75% reduction predicted by February 2025, there is little holding mortgage holders back from changing their rates in the next few months. It’s crucial for mortgage advisers to be proactively present during this period of transition. Emphasising the importance of financial preparedness and planning can significantly help clients avoid higher borrowing costs. The impact of cutting the cash rate typically takes around 18 months to fully manifest in the economy. However, with the recent trend of households opting for shorter fixed mortgage terms, the effects could be felt by your clients sooner. This means that the larger rate cuts today could translate to a more favourable financial landscape by 2026. Mortgage advisers have a unique opportunity to guide their clients through these changes, helping them shift their outlook from merely surviving to thriving in this evolving economic environment. Advisers should focus on educating clients about the benefits of refinancing, as well as providing tailored financial strategies to navigate the impending rate changes.

capture potential clients’ info, making it super easy to follow up and turn those leads into actual clients. “Don’t forget about having strong calls-to-action [CTAs] on your site. A great CTA can guide visitors on what to do next, like booking a consultation, grabbing a free resource or signing up for your newsletter. Focusing on these areas, you can catch the eyes of these rate-changers and establish yourself as their trusted adviser moves. “Data segmentation is super important for really getting to know your audience. Look at your funnel or customer list and see who’s on the fence. By reaching out to them now, you can help sway their decision in your favour. But you need to move fast – it’s likely you’re already a step behind your competitors, and if you don't act quickly, they'll beat you to the punch.”

“In an industry where trust and credibility are paramount, the ability to act quickly for a client in a tricky position can differentiate an adviser from their peers. Ultimately, the key will be anticipating client needs and delivering exceptional service”

Jenny Campbell, Finsure

In an era defined by rapid technological advancements, the mortgage industry has not escaped their impact. For mortgage advisers, staying up to date with the latest tech trends is no longer optional but a necessity. The infusion of technology is revolutionising how advisers manage their businesses, interact with clients and navigate the complex regulatory landscape. In the competitive advisory landscape, speed is crucial for data collection. The faster you can gather and process customer information, the less likely it is that potential clients will be lured away by competing advisers. Swift data collection, including income details, credit scores and property valuations, not only enhances the customer experience but also streamlines the loan approval process.

RBNZ just fired a starting gun

Customers’ digital expectations have changed

Published 25 Nov 2024

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Getting your house in order before the rush

In preparation for an influx of customers looking to review their home loans, advisers should ensure they have the bandwidth to juggle all the work. In this space, virtual assistants are gaining traction, allowing advisers to better understand their clients without the geographical constraints that can become a time sink. Industry research backs up the benefits of using virtual assistants. A report by CoreLogic found that mortgage advisers who utilise virtual assistants for administrative tasks experience notable improvements in their business operations. These advisers benefit from better client retention, as the virtual assistants handle routine yet essential tasks such as document collection, appointment scheduling and client communications, ensuring that clients receive timely and efficient service. This high level of administrative support allows advisers to focus more on building and maintaining client relationships, which is critical to long-term retention. Finsure’s head of business innovation, Fatima Dib, expands on this: “I’m proud to say our Finsure Virtual Assistant program is revolutionising the mortgage advisory industry. "Our skilled virtual assistants manage a wide range of tasks, from gathering documents to handling client communications. By offloading these time-consuming duties, advisers can concentrate on high-value activities like client consultations and strategic planning. This approach not only boosts client satisfaction but also establishes the adviser as a dependable and trustworthy partner in the mortgage process.”

“Having recently integrated into our Infynity CRM, Middle offers seamless data collection through intuitive online forms, automated document collection, real-time client updates, compliance management, and detailed analytics and reporting tools. You can quite literally digitise your documentation process overnight. This enables advisers to meet and exceed client expectations, provide timely and accurate advice, and address potential issues early on. In an industry where trust and credibility are paramount, the ability to act quickly for a client in a tricky position can differentiate an adviser from their peers. “Ultimately, the key will be anticipating client needs and delivering exceptional service.”

The race is now on for advisers wanting to capitalise on the recent rates drops. Those who are proactive in adopting innovative solutions and prioritising client needs will be best positioned to thrive in the dynamic landscape of mortgage advising, ensuring they are well equipped to meet the demands of the future.

Don’t get left behind in 2025

Campbell believes advanced technologies like the newly launched Middle customer onboarding platform can significantly boost efficiency for your business.