Profile
In an industry where trust is everything, Ankur Bajaj has built his reputation on doing right by his clients, every single time.
Drawing on 14 years of banking experience – from frontline home lending to leading top-performing units at New Zealand’s largest bank – Bajaj left corporate life with a clear purpose: to give Kiwi families access to honest, expert financial guidance without the conflict of interest.
At Reliable Financial Group, that commitment shapes everything. Clients aren’t pushed towards products – they’re empowered with knowledge, presented with options, and supported with transparency at every step. No jargon. No hidden agendas. Just straightforward advice in their best interest. As a director, Bajaj has also built a parallel insurance business while continuing to service the needs of his home loan clients, ensuring they receive holistic support across some of life’s most important financial decisions.
As a property investor and family man, Bajaj understands the weight of the decisions his clients are making, and treats each one with the seriousness it deserves.
Level 1, 14 Ormiston Road, Auckland
02102354223
ankur@reliablemortgages.co.nz
linkedin.com/reliablefinancialgroup
reliablefinancialgroup.co.nz
Ankur Bajaj
Director Reliable Financial Group
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Special Report
Home
Bio
Milestones
2008-2014
2014-2022
2023
2024
2025–2026
Sales Manager at GE Capital
2008-2014
Site Manager across multiple ANZ sites across Auckland Director at Reliable Financial Group
2014-2022
excellence awardees for NZMA awards in 2023
2023
Award Winner - 2024 NZ Adviser Top 25 Broker Award Winner- Fast Brokerage 2024 Award Winner- Fast Starter 2024 Excellence Awardee - 2024 New Adviser of the Year Award (NZMA) Excellence Awardee - 2024 New Brokerage of the Year Award (NZMA)
2024
Award Winner - 2026 NZ Adviser Top Brokerage Award Winner - 2025 NZ Adviser Top Adviser Award Winner - 2025 NZ Adviser Top Brokerage Received Top Adviser 2025 award
Reliable Financial Group named Top Brokerage in 2025 and 2026
2025–2026
Milestones
“At this stage in my career, I’m not trying to impress clients with technical language. I’m focused on helping them make better decisions”
William Chan,
Modern Vision Planning, Sterling Mutuals Inc.
“A message is only as strong as the receiver’s ability to understand it. Good intent isn’t enough if the client can’t clearly see the benefits and trade-offs”
William Chan,
Modern Vision Planning, Sterling Mutuals Inc.
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