Profile
Simi Sethu is the director of Kripa Financial Solutions and a seasoned financial professional with more than 14 years of experience across banking, lending and financial advisory services. Since beginning her career in 2012, she has built a strong reputation for simplifying complex financial concepts and empowering clients to make confident, well informed decisions. At Kripa, she leads with a customer first philosophy, supporting individuals, families and business owners as they navigate mortgages, lending strategies and long term financial planning.
Before establishing Kripa Financial Solutions, Simi held key sales roles with global travel leaders Emirates and Travelport. These positions strengthened her client relationship skills and deepened her understanding of diverse customer needs, shaping the empathetic and solutions focused approach she brings to her advisory work today.
Simi is also a sought after speaker on topics including homeownership pathways, business funding, financial literacy and smart borrowing in a changing economic landscape. Her engaging, down to earth communication style makes financial education accessible and practical for a wide range of audiences. Driven by a commitment to community empowerment and financial wellbeing, she continues to inspire people to take control of their financial futures with clarity, confidence and purpose. Simi’s excellence in the industry has been formally recognised—she was named an NZA Elite Woman 2026, a testament to her leadership and impact within the financial advisory sector. Under her leadership, Kripa Financial Solutions has also achieved NZA Top Brokerage status multiple times, including in 2026, highlighting the firm’s consistent performance and client‑focused success.
7 Culdaff Place, Mt Roskill, Auckland 1041
021 933 592
simi@kripa.co.nz
linkedin.com/in/simi-sethu
kripa.co.nz
Simi Sethu
Principal Advisor/Co-Founder
Kripa Financial Solutions
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Bio
Milestones
2003–2008
2008–2012
2012–2018
2015-2021
2021–present
Senior Sales Executive at Emirates Airline
2003–2008
Commercial Manager, Dubai and Northern Emirates at Travelport
2008–2012
Account Manager at GE Capital
2012–2018
Mobile Mortgage Manager at BNZ
2015-
2021
Principal Advisor/Co-Founder at Kripa Financial Solutions
2021–present
Milestones
“At this stage in my career, I’m not trying to impress clients with technical language. I’m focused on helping them make better decisions”
William Chan,
Modern Vision Planning, Sterling Mutuals Inc.
“A message is only as strong as the receiver’s ability to understand it. Good intent isn’t enough if the client can’t clearly see the benefits and trade-offs”
William Chan,
Modern Vision Planning, Sterling Mutuals Inc.
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