Profile
"West Oak’s success has come from always putting our clients’ best interests first and always finding ways to improve and add more value to them"
Andrew mcquiston,
west oak family office, wellington-altus private wealth
Cameron Marcroft, Director at Loan Market Central in Auckland, is humble about being the number one adviser on the NZ Adviser Top Adviser list for the second year running.
He puts this remarkable achievement down to an amazing support team. Cameron understands that his strengths lie in networking and relationships, and he subscribes to the ethos “surround yourself with good people and good things will happen”.
It’s clear that he values his staff highly and sees them as the future of the business. He says business owners shouldn’t be afraid to give their staff room to run at an early stage.
“Investing into your business by bringing on more people sooner rather than later is crucial to ongoing sustainability and ultimate profitability.”
Perhaps being able to read the business cycle earlier than many of his competitors is another strength that allows him to be at the top of his game. This is a skill that may prove particularly valuable in 2022 as the market goes through a fundamental evolution.
Marcroft says the recent drop in demand for mortgages has been sudden.
“There was a change from being a very reactive business to now turning into a proactive business,” he says. “Overnight, we had to change our focus on managing large volumes and expectations to now concentrating on getting back to basics with our referral partners.”
Most advisers haven’t had to adopt this kind of mentality for several years as the property market in
New Zealand went through a long expansion followed by a boom on the back of artificially low interest rates during the pandemic.
“We're now getting back to normality,” says Marcroft.
He says there is a lot of focus on interest rates in the media and among customers, but given that mortgage advisers can’t do much about them, it’s better to focus on the holistic service offering and taking time to educate clients on how to reduce debt faster to save money.
Marcroft was one of three advisers nationally to write over 400 residential loans in the last 12 months, but he says this number is likely to be lower in the year ahead.
He has always taken a long-game approach to business, with time invested into potential future clients who are not necessarily ready to commit yet.
“We do spend a lot of time with people that we may not do business with immediately, as they can become valued advocates who help to promote our services and ultimately help to grow the business.”
After the extreme rush of the previous year, Marcroft says it’s time for advisers to get back to basics in terms of customer service.
“We're putting a lot of focus around sharpening our online brand presence with social media marketing, engaging with other opportunities for digital lead generation through our Google Reviews and rolling that red carpet out for our clients, which was probably a little bit difficult to do last year because of the amount of business we were having to handle.”
The upcoming year will be one for recalibrating and relearning some of those essential skills while the market enters a correction phase.
Although excited to celebrate being the number one adviser for two consecutive years, Marcroft is going to be focusing more on lead generation and mentoring his own team to be Top Advisers in their own right over the coming years.
“Moving forward, I think we want to be more business focused as a team around what we're achieving.”
393B Remuera Road, Remuera, Auckland 1050
027 687 5784
cameron.marcroft@loanmarket.co.nz
www.linkedin.com/in/cameron-marcroft-07737524
www.loanmarket.co.nz/brokers/central
Cameron Marcroft
Owner/Senior Mortgage Adviser
Loan Market Central
Read on
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Bio
Milestones
Profile
Milestones
2020–present
Insurance Business Magazine | Key Media
Deputy Principal at Australian Christian College - Southlands
Doctor of Education
2020–present
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2021
Ted Talk in collaboration with key media
Year 7 Community Leader and Leader for Learning Technologies and Platforms at Northern Beaches Christian School
Master of Business Administration, 2017–2019
2021
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2013
Ted Talk in collaboration with key media
Master of Education (Curriculum and Pedagogy)
2013
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Ted Talk in collaboration with key media
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2016
2017
2020
2021
2022
Cameron Marcroft
Owner/Senior Mortgage Adviser
Loan Market Central
Read on
Special Report
Home
Bio
Milestones
Profile
Milestones
Insurance Business Magazine | Key Media
Lorem ipsum dolor sit amet, consectetur adipiscing elit. A volutpat laoreet suscipit duis. Diam aliquam sed ut massa viverra a, eget libero.
Ted Talk in collaboration with key media
Lorem ipsum dolor sit amet, consectetur adipiscing elit. A volutpat laoreet suscipit duis. Diam aliquam sed ut massa viverra a, eget libero.
Ted Talk in collaboration with key media
Lorem ipsum dolor sit amet, consectetur adipiscing elit. A volutpat laoreet suscipit duis. Diam aliquam sed ut massa viverra a, eget libero.
Ted Talk in collaboration with key media
Lorem ipsum dolor sit amet, consectetur adipiscing elit. A volutpat laoreet suscipit duis. Diam aliquam sed ut massa viverra a, eget libero.
Ted Talk in collaboration with key media
Lorem ipsum dolor sit amet, consectetur adipiscing elit. A volutpat laoreet suscipit duis. Diam aliquam sed ut massa viverra a, eget libero.
2016
2017
2020
2021
2022
Cameron Marcroft
Owner/Senior Mortgage Adviser
Loan Market Central
Read on
Special Report
Home
Bio
Milestones
2022
2021
2020
2017
2016
2022
Insurance Business Magazine | Key Media
Grew staff with new loan writer and customer care manager
Won NZ Adviser Top Brokerage award
Business wrote $312m in FY22
2022
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2021
Human Resources Magazine | key media
Added three mortgage advisers and business manager to team; wrote $256m
Received Loan Market Chairman's Club award
Named NZ Adviser No. 1 Mortgage Adviser of the year
2021
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2020
Human Resources Magazine | key media
With team of four support staff, brokerage wrote $156m
2020
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2017
Human Resources Magazine | key media
Named Loan Market Rookie of the Year
2017
2009–2011
2016
human resources | key media
Started as sole Loan Market mortgage adviser writing about $28m
2016
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Milestones