Profile
“We keep evolving the brand as we grow and expand, which is equally rewarding and satisfying”
Alice Phillips Topping
Ryan Specialty
Simi Sethu’s rise as a mortgage adviser is grounded in her substantial sales and banking experience. After relocating to New Zealand, she began her banking career as a sales professional, quickly advancing due to her extensive background as a business development Manager for Emirates Airline, Dubai in the UAE. As the founder and director of Kripa Financial Solutions, Sethu is committed to a client-first approach, evident in her company’s tagline, “Your Trust is Our Priority.”
Over the past four years, Sethu has guided over 500 families towards their financial goals and dream homes. Her career, including her tenure at BNZ, has seen her assist nearly 1,000 families in securing property. Her journey began with GE Finance before moving to BNZ, where she thrived as a mobile mortgage manager, consistently surpassing sales targets and emphasising community engagement, particularly within the South Asian community.
Sethu’s dedication to client trust is reflected in numerous 5-star reviews, including praise from client Hema Susan Palapallil, who lauded her for facilitating the purchase of their dream home with a modest deposit amid a tough financial climate. With a strong reputation and loyal clientele, Sethu is ready to take Kripa Financial Solutions to new heights by expanding and introducing a wider array of products.
7a, Culdaff Place, Mt. Roskill Auckland
0800 574 722
office@kripa.co.nz
linkedin.com/in/simi-sethu
kripa.co.nz
Simi Sethu
Financial Adviser
Kripa Financial Solutions
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Bio
Milestones
“It’s very important to set an example and to not only inspire but mentor other females”
Alice Phillips Topping
Ryan Specialty
2002–2012
2012–2014
2014–2020
2020
2024
Business development Manager for Emirates Airline, Dubai in the UAE
2002–
2012
Moved to New Zealand and started her financial career with GE Finance
2012–
2014
Became the Mobile Mortgage Manager at BNZ
2014–
2020
Launched Kripa Financial Solutions and started her entrepreneurial journey
2020
NZ banking experience for over nine years
Enjoys continued recognition by clients and lenders
2024
Assistant Vice President and Senior Broker at MJ Hall & Company since 2018
Present
Milestones
• Gold award for Magazine or Newspaper Advertisement
• Silver award for Promotional Email
• Silver award for Most Out-of-the-Box Idea
As a founding member of WOW! (Women. Opportunity. Winning.), an employee resource group created for all women of Ryan Specialty, Phillips Topping has long championed for women in the industry.
“It’s very important to set an example and to not only inspire but mentor other females,” she adds.
In addition to her sharp marketing eye, the key to Phillips Topping’s success lies in her high-energy approach and positive attitude.
“As the leader of a team, it’s important to motivate and encourage your team members. People work very hard and do their best and it’s important to recognize these efforts. For my career overall, my attitude has been one of curiosity. The more you can learn, the better you’ll understand the business, and then the deeper your knowledge will become, making you a better team member.”
Chief underwriting officer of executive risk at Chubb
President of financial insurance solutions at Kemper
Chief underwriting officer at Axis Capital
CEO of global Insurance at Endurance
CEO of global Insurance at Sompo International
“We keep evolving the brand as we grow and expand, which is equally rewarding and satisfying,” adds Phillips Topping.
“Marketing is a very busy space. The challenge is to keep it fresh and keep it new. There’s so much out there. You have to think about how to break through.”
Since joining the firm in 2015, Ryan Specialty has:
• completed 28 acquisitions
• launched 10 companies
“With each acquisition and de novo formation, a large branding component is involved,” says Phillips Topping.
Speaking on the importance of spotlighting marketing professionals, Phillips Topping says, “It’s imperative to shine a light on those who aren’t necessarily brokers or underwriters. There are so many different aspects of the industry. It’s nice to show all the great work that’s being done behind the scenes.”
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