Doubling down on what works

IN Partnership with

In a tough market, RCN Capital is focusing on building long-term relationships with wholesale partners, starting with providing them with the tools they need to succeed in the lender’s area of expertise

RCN CAPITAL has always been a large proponent of wholesale partners, but this year they’ll be placing a much larger emphasis on outreach to that group, and for the lender “it’s just the next logical step,” says Erica LaCentra, chief marketing officer. “We asked ourselves what more we can offer besides our loan programs – and the initiatives we are working on for these partners in the upcoming year can really help their businesses flourish in a tougher market,” LaCentra says. “Since Day 1, our focus has been on providing the educational opportunities and marketing materials our partners need to be successful. We’re looking to create

RCN Capital is a national, direct, private lender that provides commercial loans for the purchase or refinance of non-owner-occupied single-family & multi-family properties. RCN specializes in ground-up construction financing, short-term bridge loans, fix & flip financing, and long-term rental financing for real estate investors. RCN lends to both new and experienced real estate professionals throughout the country. RCN Capital values referrals; brokers are protected. For more information on RCN Capital & our loan programs, visit http://www.RCNCapital.com.

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“Since Day 1, our focus has been providing the educational opportunities and marketing materials our partners need to be successful. We’re looking to create strong client relationships and long-term partnerships rather than one-off transactions”

Erica LaCentra, RCN Capital

Finding great reception to their approach, to the point where 85 percent of business now comes from wholesale partners, RCN looked at their production, identified the opportunities in the market, and decided to double down on providing more resources that enable those partners to succeed. From white-label marketing materials to process documents, what RCN rolls out is especially beneficial for residential mortgage brokers who are “delving into our particular flavour of lending for the first time, specifically working with investors.” “We understand there may be more of a barrier to entry when they’re not as familiar with our programs,” LaCentra says. “Arming them with everything they need throughout the process that they can brand to their own companies right off the bat helps them pick it up faster.”

From an education perspective, RCN offers Amplify, a self-directed educational platform originally built on a foundation of programs and processes but now looking to expand. Heading into 2024, RCN will build out more industry-specific course work and provide wholesale partners with information not just on loan programs and processes for originating loans but additional resources like market insight and best practices. This includes guidance on sourcing leads and targeting investor clients as well as tips on building partnerships within your business and how to expand your organization in a meaningful way. RCN has offered Amplify Lives before, webinar-style presentations on a variety of topics, but going forward they’re amping up Amplify further. The plan is to branch out and offer

more interactivity with partners through Amplify Office Hours. These live sessions allow brokers or other wholesale partners to suggest topics ahead of time, join in the live virtual conversation, and work with RCN’s partnership team one on one to answer questions or troubleshoot common issues when entering the investing space.

The driver behind the resources is to provide outlets for wholesale partners, specifically those in the residential space, to diversify their offerings in a tough market. Jumping 100 percent from residential to private lending is not something people often want to do, but everyone is looking for opportunities these days to get more irons in the fire.

“We listen to what our partners need and are always developing new ways to help them. The resources and opportunities we offer are well received and have proven time and again to be truly beneficial – in 2024, we just want to do more of that”

Erica LaCentra, RCN Capital

At the end of the day, it’s in RCN’s best interests to establish strong relationships and build something long-term – that’s always been the lender’s MO. RCN has also never been afraid to innovate and create new pathways to success. With their space in the lending world being relatively new, they saw in the private lending or investor lending space “a strong emphasis placed on the retail borrower/direct investor customer and took a lot of inspiration from that residential mortgage model,” LaCentra says. “We looked to the residential mortgage world, to the success of wholesale lenders, like UWM or Rocket Mortgage, and realized we could take our experience to that next level.”

opportunities we offer are well received and have proven time and again to be truly beneficial – in 2024, we just want to do more of that.”

Doubling down in 2024

A mutually beneficial partnership

Published April 1, 2024

A mutually beneficial partnership

Offering resources to wholesale partners empowers them to be a lending arm in different parts of the country where you might not have a presence, and that’s powerful, LaCentra says. She notes that while RCN is based out of Connecticut, with Charlotte and LA offices, by tapping into wholesale partners they have a strong presence across the entirety of the US, and “we’re only able to achieve that reach because of those brokers.” Guided by the principle that they only succeed if their clients and partners are successful, RCN found a voracious appetite for the mutually beneficial arrangement – and it’s one the lender is deeply committed to championing going forward. “We listen to what our partners need and are always developing new ways to help them,” LaCentra says. “The resources and

“A lot of what we do, including our educational efforts, is aimed at being a supplement or a complement to what they’re already doing: here are the tools we provide so you now

have an outlet for these types of clients without changing your entire business model,” LaCentra says. “We go out specifically to residential mortgage brokers because we know there are challenges in that market. Rather than say change everything you’re doing and take a leap of faith, we’re saying we know it’s a challenging market – here are opportunities for you to capitalize on with a different client type.”

RCN Capital’s Amplify platform features

26 self-directed educational courses are available

Courses range from 5 to 40 minutes

strong client relationships and long-term partnerships rather than one-off transactions.”

Amplify platform adoption statistics

Approximately 1100 active users are on the platform

Users complete an average of 7 self-directed courses and attend an average of 1.5 live sessions

Users spend an average of 2 hours and 25 minutes completing courses in Amplify

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